How I help
Most teams I work with don't really have a tool problem. They have seven different tools doing half a job each, and someone in marketing copying data between them at 6pm.
I come in, look at what's actually being done by hand, and work out which bits a workflow or a model can quietly pick up. Sometimes that's a Make scenario stitching HubSpot to Salesforce so leads stop disappearing into the cracks. Sometimes it's a small GPT-powered assistant that drafts the first version of every support reply, so agents start at 80% instead of from a blank page. Sometimes it's killing a spreadsheet nobody has owned since 2022.
I work mostly with marketing and ops teams under fifty people. Small enough that the wrong process is felt every week, big enough that doing it manually has become the bottleneck. Most engagements run two to six weeks, end with something running in production, and leave the team able to maintain it without me hanging around.
What I build
Marketing Automation
Email sequences that adapt to what people actually click, lead scoring that doesn't just tally form fills, landing pages that swap copy by source. Usually built on top of HubSpot or Customer.io, with a GPT layer where the writing has to feel like a human wrote it.
Process Automation
The Monday-morning report nobody enjoys building. The invoice that gets re-keyed into three systems. The onboarding checklist someone forgets half the time. I rebuild these in Make, n8n, or Zapier, drop a model in where it earns its keep, and document the lot so the team isn't stuck with me.
AI Analytics
Forecasts and anomaly alerts that show up where your team already looks — Slack, email, the dashboard you've already paid for — not a fourth login nobody opens. Good for catching churn risk early, predicting demand, or just noticing when this week's spend isn't pulling its weight.
What I build with
Most engagements use some mix of these. What gets pulled out of the box depends on what you've already got running and what the job actually needs — I don't bring tools for the sake of it.
Get in touch
If something on this page rang a bell — a manual process you wish wasn't, a tool you're paying for that doesn't quite do the thing, an idea you can't seem to fit into the working week — drop me a line.
The first call is free, takes about twenty minutes, and usually clears up whether you're looking at a half-day fix or a proper project before either of us has to commit to anything.